Copywriter & More

I'm a copywriter with experience in marketing, social media, PR, blogging, web strategy, SEO, public speaking, sales, and management.

Previously I’ve been a personal trainer, sales manager and copywriter at an advertising agency. Through those experiences I learned the importance of creating an emotional response for a desired action.

Resume

Copywriter • Alicia Farrell, LLC

Consult on strategy and create copy for websites, email marketing, social media, press releases, blogs, brochures, ads, and reports. Clients have experienced decreases in web site and blog bounce rates (down to 30%), increases in email open and click thru rates (up 5-10%), increases in social media followings (increase in 3,500 fans).

Senior Web Copywriter • Capital One

Created online content for Capital One.com, e-mails, banner ads, and micro-sites. Assisted in developing strategy and scripts for the launch of Capital One’s customer service Twitter campaign (@AskCapitalOne).

Copywriter & Account Manager • Hall + Partners

Developed copy for ads, websites, press releases, speeches, proposals and direct response marketing. Managed accounts and projects by communicating with clients, designers, print and online publications and various vendors.

Director of Personal Training • Gold’s Gym

Managed personal training departments at two locations. Developed programs for staff training, client services, data analysis, and in-house marketing that led to a 200% growth in personal training sales.

Technical Skills

  • Social Media Platforms (Twitter, Facebook, LinkedIn, FourSquare, YouTube, Delicious, Yelp)
  • SEO
  • Content Management System(Wordpress & Drupal)
  • HTML (just enough to be dangerous)
  • Word, Excel, Powerpoint

Education

B.S., Towson University “Alicia was a tremendous asset to Hall + Partners. Her skills are many, which was extremely important in her position, in which she had to wear many hats. She was an excellent account manager, especially with clients who needed a lot of hand-holding and attention. She was a superb copy writer, particularly when creativity and wit were needed. And she showed great attention to detail, never letting anything fall through the cracks, even when juggling a large number of projects with tight deadlines. As for her personality, let's just say since her departure from Hall + Partners, she is not only sorely missed professionally, but personally, as well.”
- Michelle Olgers, VP Hall + Partners

Photograph of Alicia